Video 1: Tom reads the email.
(Skip this if you want to go straight to the analysis)
Video 2: Tom reveals the story behind the story
(A few of the strategies and tactics used in this email)
To enlarge videos, mouse-over the bottom of video while playing and click on the picture-in-picture icon (separate, larger video window opens) or the full-screen icon (video fills your screen)
Want the Google Doc with Tom's breakdown of the email? Click the blue button below...