The Story Behind the Story
The Worst Reason Not to Email
STEP 1: Watch Video Where Tom Reads The Email
Skip this step if you want to go straight to Tom's analysis
STEP 2: Watch Video Where Tom Breaks Down the Email
Tom reveals key details about how he came up with the story idea, subject line, word play, and other details.
STEP 3: Grab the Google Doc with the Email Text and Tom's Comments
Grab the document that Tom marks up in the video. Copy/download it so you have a version you can use for future reference.
STEP 4: Check Out Club Storyville
Club Storyville is an exclusive, online community & treasure chest for savvy business leaders who want to create more captivating, client-attracting, profit-generating emails, social posts, videos, landing pages, and other content -- without getting stuck or working their tails off. Online community. Live monthly masterclass and Q&A session with Tom Ruwitch and a library of Story Behind the Story email breakdowns -- among many other things in the Club.